Challenge Cesenatico (ex‑Romagna)

Challenge Family has announced the relaunch of its relay team initiative under a new campaign, “Tri Together”, designed to elevate the visibility of relay racing and encourage first-time participants of all ages into the world of triathlon.

The campaign celebrates teamwork, inclusivity, and shared achievement, positioning relay participation as an accessible and enjoyable way to experience the excitement of triathlon.

“Tri Together is the easiest way to get into triathlon. Grab your friends, share the distance, and achieve your finish line goals together. We bring the Challenge, you bring your team!”

“Tri Together” aligns perfectly with Challenge Family’s mission to make triathlon an accessible and welcoming sport for everyone. By relaunching and promoting relay racing, the campaign invites people who may never have considered triathlon to take part as swimmers, cyclists, runners, without the need to take on all three disciplines alone.